• Integration of technology into the business’ organization to create value.
• Managing innovation to ensure the competition and success of the business.

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Innovation

• Innovation = Invention + Exploitation (must be implemented and must be useful)
• Creativity and suggestions (new ideas or to improve something)
• Innovation process: from Basic Idea -> (models) -> Invention -> (prototypes/đã bắt đầu ở mức có thể hiện thực hóa) -> Innovation -> (versions for various markets and classes) -> Re-innovation

Creativity

• Creativity = Knowledge + Imagination + Evaluation
• Creativity techniques such as: Brainstorming + Lateral Thinking
• Brainstorming : Động não để cùng nhau xây dựng và phát thảo nhanh các ý tưởng nhỏ mà ko quan tâm đến giá trị của nó là gì (vì bước tiếp theo sẽ là sàng lọc các ý tưởng)

References:

1. a short slide about Innovation
2. www.wipo.int

The ability to write well is not a gift. But just to be able to communicate clearly with the written word takes no special talent; it’s a skill like any other.

Well, not exactly like any other. Because the words we use to write with are the same words we use to think with, learning to write well has ramifications that go beyond the merely technical. As we improve our writing ability, we improve our ability to think – to build an argument, to frame issues in compelling ways, to weave apparently unrelated facts into a coherent whole.

And despite the recurring hand-wringing and chest-beating about the “end of literacy” and the “death of the printed word”, the reality is that we write more than ever these days. We text message, tweet, instant message, blog, comment, and otherwise shoot words at each other in a near-constant flow of communication. We annotate group portraits, LOL-ify cat pictures, and tag… well, everything. At work, we write letters, proposals, PowerPoint presentations, business requirement documents, memos, speeches, mission statements, position papers, operating procedures, manuals, brochures, package copy, press releases, and dozens of more specialized types of documents.

It’s no wonder that businesses repeatedly cite “communication skills” as the single most desirable trait in new employees.

Being able to write well vastly improves students’ – and others’ – potential for success, regardless of the field they find themselves in. As I’ve already mentioned, people who write well tend to be better able to think through problems and tease out patterns in outwardly dissimilar situations. More importantly, people who write well have the opportunity to make a mark in the world, because their best ideas aren’t trapped in their own minds for lack of a means of expression.

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Writing well is not a gift reserved for the few but a set of skills that can be learned by anyone. The technical aspects can be learned in any of several ways: by taking a class, by studying books on writing, by working with a partner or a group and acting on their feedback. But while grammar and structure are an important part of writing, to write well also demands some effort to develop style. Style is what keeps people reading past the first sentence, and what keeps what you’ve written on their minds, impelling them to take action.

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You need only:

1. Read: Reading is essential to good writing. It is how we learn the vastness of the language and the limits of the grammar – and how to push those limits. The more you read, the greater your understanding of language’s potential becomes.
2. Write: Good writing takes practice. Unfortunately, unless we create opportunities to write, we get far too few opportunities to get that practice after we’ve left school. Start a journal, a blog, a newsletter, or whatever else you can think of to get you writing on at least a semi-regular basis.
3. Read Again: Most people who fail to become better writers fail because they do not read their own writing. They don’t read it before they post/mail/submit/publish/otherwise finish it, and they don’t read it after they’re done with it. Which means they don’t see the awkward parts, the flat bits, the pieces that say something different from what was intended – and they never learn how to fix or, better yet, avoid those problems.
4. Repeat: Writing is personal, and seeing your writing ill-received can strike a blow to the strongest of egos. The only answer for it, though, is persistence – the goal is to become a better writer, not to be perfect out of the gate. Pay attention to criticism, learn from it, but don’t internalize it – there’s no shame in writing poorly, only in failing to try to do better next time.

If you worry about your writing ability, commit yourself now to becoming a solid writer in the year to come. Let that be your gift this holiday season.